MichieHamlett Continues In Case of Emergency (ICE) Campaign

The Charlottesville law firm of MichieHamlett, in partnership with the Charlottesville Albemarle Rescue Squad, is continuing its campaign to raise awareness of the “in case of emergency” cell phone program.

Background of “In Case of Emergency”

In case of emergency (ICE) is a program that enables first responders, such as paramedics, firefighters, and police officers, to identify victims and contact their next of kin to obtain important medical information. The program was conceived in the mid-2000s and promoted by British paramedic Bob Brotchie in May 2005. It encourages people to enter emergency contacts in their cell phone address book under the name "ICE." Alternately, a person can list multiple emergency contacts as "ICE1," "ICE2," etc. The popularity of the program has spread across Europe and Australia, and has started to grow into North America.

ICE Instructions

Attorney Bryan Slaughter says, “MichieHamlett is proud to spearhead this awareness campaign. We want to encourage everyone with a cell phone to take a few moments to enter their emergency contact information. This is critical in case of an accident.”

MichieHamlett is a full service law firm dedicated to providing exceptional legal services and value to its clients. Since its formation in 1946, the firm has grown and developed the capability of handling complex matters over a wide geographic area, while preserving its emphasis on serving the legal needs of central Virginia. As part of its commitment to serving that community, the firm donates a significant amount of time to pro bono activities that help make the system of justice accessible to all.

Free In Case of Emergency information packet

We would be pleased to provide ICE cell phone stickers and instruction cards for distribution to you, your family, or your business. We also have ICE medical alert cards available. Please call us at 434.951.7265, email pmay@michiehamlett.com, or visit our website, michiehamlett.com.

Back to Articles, Publications and Events Page

Copyright @ 2013 MichieHamlett